Analytics and Reporting

Your CrowdComms support manager will supply you with detailed post event analytics once your event has finished. This section outlines the available analytics and reporting for the CrowdComms platform and live streaming. Please note: In order for the end user's actions to be counted, they will need to have accepted the cookie terms, have no browser setting preventing analytics capture or VPN setting preventing analytics capture.

Analytics Dashboard & Reporting Exports
Live Stream Reporting
Video Analytics
Sponsor and Exhibitor Reporting
Meeting Booking Analytics
Smart Sessions Analytics
Module View Analytic Reporting for Hidden Modules

Analytics Dashboard & Reporting Exports

Introduction

Welcome to the Analytics Dashboard and Reporting feature! This formidable tool within the CMS empowers you to effortlessly acquire high-level insights into your events. From monitoring adoption rates to pinpointing the most-viewed modules and beyond, this feature provides a comprehensive overview to enhance your understanding of event dynamics.

For those seeking more in-depth analysis, the capability to export reports into a spreadsheet is readily available. These detailed reports, conveniently sent directly to your email, offer a closer examination of crucial metrics. Moreover, you will have the flexibility to analyse and seamlessly integrate these spreadsheets into your preferred reporting visualisation tools, ensuring a tailored and insightful approach to event analytics. Immerse yourself in the capabilities of our Analytics Dashboard and Reporting feature, unlocking a new level of precision and control for your event management.

When you log in to your CMS Dashboard, the latest addition awaits you – the Analytics tab! This tab opens up a world of insights, featuring both the Dashboard and the Exports functionalities.

Starting with the Dashboard, your default view includes data from your event date. However, flexibility is at your fingertips – you have the power to adjust the date range. Whether you wish to broaden or narrow the timeframe, this feature allows for a tailored analysis of your event data.

It's worth noting that although you may only intend to review a single day's worth of data, it is recommended to select a date range spanning 24 hours. This ensures comprehensive coverage and accuracy in your analytics. All of the data (excluding the Adoption Ratio) that you see on the Dashboard and the Reports is representative of the date parameter.

So, let's dive into the Analytics tab and explore how to leverage these features to gain valuable insights into your events!

Dashboard

Now, let's explore the key measures available on the Dashboard:

Page Views Stats:
- The stats encompass total page views, highest daily views, and average visit time.
Adoption Breakdown and Ratio:
- This breakdown details the total logged-in users, users yet to log in, and the corresponding percentage.
- The percentage is derived by dividing the total number of logged-in users by the overall count of users granted access to the event app.
Page views over time:
- A line graph illustrating the cumulative number of page views across the selected date parameter in the report.
Popular Devices Breakdown:
- A breakdown showcasing the percentage of users accessing the platform via various devices during your event.
Top Modules Views:
- A bar chart displaying the total number of times modules within the app have been viewed.
Activity Feed Stats:
- Stats displaying the total number of posts and comments captured in the Activity Feed Module.
Agenda Stats:
- Stats showcasing the total number of sessions created, along with the count of times they've been favourited and added to users' schedules.
Live Polls Stats:
- Stats reveal the total number of users completing live polls and the overall number of responses to live poll questions.
Q&A Stats:
- Stats indicating the total number of users posing questions and the aggregate likes or vote-ups received.
Survey Stats:
- Stats revealing the total number of users completing surveys and the overall number of survey questions responded to.
Documents:
- Stats reflecting the total number of documents uploaded to the platform.
People Views:
- A bar chart showcasing the top 10 most popular users on the platform and the number of times their profiles have been viewed by other users.
Company Views:
- A bar chart highlighting the top 10 most popular companies on the platform and the number of times their profiles have been viewed by other users.

Reporting Exports

In the Analytics tab, navigate to the secondary tab to explore the Reporting Exports feature, providing comprehensive insights into your event. For detailed information, simply click the "Email Report" button, and the report will be promptly sent to your email.

Live Stream Reporting

Overview

During a live stream, you have reporting on the number of unique views for the current stream via the CrowdComms dashboard (CMS). More detailed reporting is provided post event. The post event stream report includes breakdown of all streams including who watched by users first & last name.

Please note:

All available analytics and reports are outlined within this Analytics and Reporting section.
This data is not available in the CMS. Your livestream report will be provided within 48 hours post-event.
Data included in the stream report that identifies the user includes first name and last name.
If you need to analyse further user data such as group or custom fields, this can be achieved by cross referencing the reports available and the people export.

The Stream Report Explained:

Summary Tab

This provides a summary of all streams in one place. Here you can see the number of views and watch times on each stream as a whole. You can also see the split of live vs on demand views. This is a really useful tab to use to drill down on your data. The various columns can be looked at as follows:

N.B. Click Image to view

Please note: Stats for pre-recorded videos hosted externally will work in the same way, as long as they were streamed via MUX as if live. For any videos housed in a live stream window but hosted externally such as vimeo, the system won’t be able to distinguish between live and on demand views and so all views will show as ‘live views’.

All Streams Combined

This is similar to the summary tab, but rather than just having a numerical value for each session, you can see the views by user.

Individual Stream Stats

Here you will see the exact same data as in the ‘all streams combined’ tab, in the exact same format. This may be more useful if you have lots of streams and want to view them broken down.

Please note: For both individual stream pages and all streams combined data, users may appear in the list more than once. Within the data for each session/stream, you will have one line per user per day. i.e If somebody watched the same session on two separate days, then there would be two data sets for that user within that one stream. If you want to see unique views only, then you will need to apply a filter.

Video Analytics

Videos Analytics

To request for Video Library analytics exports, go to https://analytics.crowdcomms.com
Log in with your email and password
Type in the app short code of the relevant Event App you wish to get the report for and click ‘Go’
At the top of the page, you will see several tabs including ‘Streams’ ‘Documents’ etc, scroll to the far right and click on ‘Videos’
Click on the ‘Video Views Report + Emails’
Then select a date range for your report, and click ‘Download’
Your report will be sent to your email for you to download.

Analytics Breakdown

All Sheets

This sheet provides you with the summary of all your videos that you have in the CMS Libraries.
Below is the list of columns that you’ll see and what they mean:

Video ID – This is the video ID that is stored in MUX

Video title – This is the title of the video that you’ve entered in the Videos Libraries

Note: You may see duplicate values in this column. This just means that the relevant video has been used in different places, such as the Video Library Module, Company Page or Agenda Session.

Video URL – This is the link to the pages where you’ve embedded or linked the videos

Total view counts – This is the total number of view counts of your videos

Total watch time – This is the total number of hours, minutes and seconds of your videos being viewed

Total unique view counts – This is the total number of users who have viewed the video

All videos combined

This sheet provides you with detailed list all your videos you have in the CMS Libraries including details of the users who viewed them.
Below is the list of columns that you’ll see and what they mean:

Video title – This is the title of the video that you’ve entered in the Videos Libraries

Video URL – This is the link to the pages where you’ve embedded or linked the videos

User ID – This is the unique identification number of the user stored in CC database

First name – The first name of the user who viewed the video

Last name – The last name of the user who viewed the video

Email – The registered email of the user who viewed the video

Company – The name of the company of the user who viewed the video

Job title – The job title of the user who viewed the video

Group – The group name(s) the user is registered to in CC CMS

Like – Indicate whether the user has liked the video. This action can only be performed in Video Library Module.

Note: You may also find that the video has been liked in pages such as the Company or Sessions, please note that this means that the user has viewed & liked the video in the Video Library Module and viewed the same video in other pages.

Total watch time – This is the total number of hours, minutes and seconds of your videos being viewed by the user

Date viewed – This is the date and time the user viewed the video

Time zone –

Individual Sheets

This sheet provides you with the summary of individual video that you have in the CMS Libraries.
The list of columns is identical to the one you see in ‘All videos combined’ sheet.

Sponsor and Exhibitor Reporting

Overview

Sponsors and exhibitors have profiles within the platform including, logo, bio, social media, documents and linked representatives who can be contacted through the platform by users.

Reporting to quantify the exposure received is outlined here.

Please note:

All available analytics and reports are outlined within this Analytics and Reporting section.
Data included in reports that identifies the user includes first name, last name and email address.
If you need to analyse further user data such as group or custom fields, this can be achieved by cross referencing the reports available and the people export.

Real time reporting available from the CrowdComms dashboard (CMS)

Page views for specific companies linked to the platform including sponsors and exhibitors.
Option to view companies by group to further analyse exposure i.e. look at page views for companies who are Sponsors or Exhibitors.
Page views / number of clicks for documents including those linked to sponsor and exhibitor profiles. These are typically marketing documents used to promote the companies offering.

Post event reporting, available on request from your allocated support specialist

Excel report showing breakdown of who viewed a company profile including sponsors and exhibitors.

Summary Page

Here you will see an overview of the views per company page, broken down into total views vs unique views (i.e number of profiles)

Individual Company Page Views

Here you will see the breakdown of exactly who viewed each company. Views are broken down per person, per day. Therefore there will be multiple lines of data for those who viewed that company accross more then one day. Within any given day, the views are accumulated into the total for tha data set.

Excel report showing breakdown of who clicked on documents including documents linked to company profiles.

Summary Page

Here you will see an overview of the views per document, broken down into total views vs unique views (i.e number of profiles)

Individual Document Views

Like company pages, these stats are broken down per person per day

N.B. With both reports, as you may have multiple lines of data for the same person, if you are wanting to find unique views in a large data set, the best way is to use excel to filter out the duplicates.

These more detailed reports will be provided within 48 hours post event.

Meeting Booking Analytics

Meetings Analytics

To request for Meeting Booking analytics exports, go to https://analytics.crowdcomms.com
Log in with your email and password
Type in the app short code of the relevant Event App you wish to get the report for and click ‘Go’
At the top of the page, you will see several tabs including ‘Streams’ ‘Documents’ etc, scroll to the far right and click on ‘Meetings’
Click on the ‘Meetings Report + Emails’
Then select a date range for your report, and click ‘Download’
Your report will be sent to your email for you to download.

Analytics Breakdown

High Level

This sheet provides you with the summary of different types of meetings and their statuses which have been arranged in your event app.
Below is the list of rows that you’ll see and what they mean. Each row also shows the value for the number of times the situation occurred

Meeting with another delegates – When a delegate arranges a meeting with another delegate

Meeting with an exhibitor or sponsor – When a delegate arranges a meeting with a representative of a company either via the company page or via the ‘New Exhibitor Meeting’ page

Meetings accepted with another delegate – When a delegate-to-delegate meeting gets accepted by the meeting invitee

Meetings accepted with an exhibitor or sponsor – When a delegate-to-company meeting gets accepted by the company representative

Meetings declined with another delegate – When a delegate-to-delegate meeting gets declined by the meeting invitee

Meetings declined with an exhibitor or sponsor – When a delegate-to-company meeting gets declined by the company representative

Virtual meetings accepted with another delegate – When a delegate-to-delegate virtual meeting is accepted, including meetings accompanied by one-to-one video call

Virtual meetings accepted with an exhibitor or sponsor – When a delegate-to-company virtual meeting is accepted, including meetings accompanied by one-to-one video call

Virtual meetings not accepted with another delegate – When a delegate-to-delegate virtual meeting is either rejected or pending and isn’t accompanied by one-to-one video call

Virtual meetings not accepted with an exhibitor or sponsor – When a delegate-to-company virtual meeting is either rejected or pending and isn’t accompanied by one-to-one video call

People availability – Shows delegates availability against the time they spent in meetings and the time they scheduled meetings against the time they spent in meetings expressed in percentage

Meeting requests (Delegate)

This sheet provides you with detailed list all your delegate-to-delegate meetings which have been arranged in your event app.
Below is the list of columns that you’ll see and what they mean:

Short code – This is the code of you event app

Meeting ID – This is the unique identification code of the meetings

Requestor’s name – The first and last name of the person who initiated the meeting

Requestor’s email – The email of the person who initiated the meeting

Receiver’s name – The name of the person who has been invited to the meeting

Receiver’s email – The email of the person who has been invited to the meeting

Meeting types – This can either be a delegate-to-delegate or delegate-to-company

Location – The setting where the meeting took place, either on virtual or a physical location.

Start date – The date the meeting has been scheduled for

Start time – The time the meeting has been scheduled for

During – The length of time the meeting has been scheduled for

Invite message included (Y/N) – Whether or not the requester of the meeting has included an invite message in the meeting invite

Invite attachment included (Y/N) – Whether or not the requester of the meeting has included an attachment in the meeting invite

Invite status – The status of the meeting invites at the time the analytics was requested

Meeting requests (Company)

This sheet provides you with detailed list all your delegate-to-company meetings which have been arranged in your event app.
The list of columns is identical to the one above, with the addition of:

Company – The name of the company who’s the representative has been invited to the meeting

Virtual accepted (Delegate)

This sheet provides you with detailed list all your delegate-to-delegate virtual meetings which have been accepted, including meetings accompanied by one-to-one video call.
Below is the list of columns that you’ll see and what they mean: