Web, Portal app and Standalone Native: What's the difference?

Overview

The CrowdComms platform can be accessed as both a web based platform via a custom URL or by downloading a native / traditional app from the Apple app store and Google Play store. Work is involved with making the platform available as a native app and there are approval processes which require extra lead time. You can read the full process here 

Web

The CrowdComms platform is available as a web based solution as standard. On first setup, you will be able to open the platform in its current format using the web link available in the admin CMS. This url can be customised to ensure you have a branded link for users to access via. 

The web based solution is responsive and works across devices including desktop, tablets and mobiles ensuring your users have consistent experience and full access to functionality regardless of the way they choose to access the platform. 

Benefits: 

Negatives: 

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Portal App

In the event technology world, this goes by a number of names: portal; container; housing app. At CrowdComms we call this a portal app.

The portal app can "house" multiple events or platform projects over time, with new events being added to the existing portal. You have one generic branded portal app to house all of your events. The standard approach is to brand the portal in line with you overall company brand for example 'CrowdComms Events' would be branded in line with https://www.crowdcomms.com/ and all the events housed within this portal organised by CrowdComms would have their own specific branding ensuring once users land on the specific event view, its a branded event experience. 

Benefits: 

Negatives:

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Standalone native app

This option provides you with a custom app name, app icon and splash screen that users can search and download from the Apple app store and Google Play store. For high profile events it may be a priority to ensure users can search for the event name in the app stores and download an app listed and branded with the events specific branding rather than the company branding as with the portal option. If this is the case the standalone native app is the way to go. 

Benefits: 

Negatives:

Our recommendation

Virtual Events and webinars: Web based platform is usually the best option. Simple to setup and easy for all users to access regardless of the device. 

Hybrid and physical events: Web based platform promoted alongside a portal app. The portal app is by no means essential however if you have users on route to your venue or manoeuvring between sessions, exhibitors etc, a native app with information specific to the physical event and push notifications for on going communications is beneficial. The web based solution is widely used pre and post event and should always be communicated along side the native portal app to give users the option to choose their preferred method of access. 


Revision #1
Created 20 August 2021 08:11:03 by Lee Jack
Updated 20 August 2021 08:13:55 by Lee Jack