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App Submission Details

What We Need

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Text Content

App Name This will be the title in the app stores.
Please note this is limited to a maximum of 30 characters (Spaces included)

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Also note that names longer than approx. 12 characters will have “Ellipses” inserted into their names under the App Icon on device home screens. If this is a problem, please use an app name shorter than or equal to 12 characters. Screenshot above to explain.

Short Description
Just needs to be a brief description about the app/event
Please note this is limited to a maximum of 80 characters (Spaces included)

Long Description
This is the description that appears in both of the app stores, and should be a full description about the app/event
Please note this is limited to a maximum of 2000 characters (Spaces included)

Keywords
One or more keywords that describe your app when people search for the app in stores. Keywords make App Store search results more accurate.
Please note you are limited to 100 characters. There is no max character limit per keyword as long as you don't go over the overall limit.

Design Assets

Splash screen image
The splash screen image appears whilst the app is loading/opening.
Please note the Image must be 2732px (Width) x 2732px (Height) PNG (no alpha or transparency). See the example splash screen image below - be sure to keep important text or images in the very centre to avoid any cropping. 

App Icon
Please note the Image must be 1024px (Width) x 1024px (Height) PNG (no alpha or transparency)

Feature Image
Please note the Image must be 1024px (Width) x 500px (Height) JPG or PNG (no alpha)

*IMPORTANT - Resubmissions resulting from requiring the imagery or descriptions to be changed will incur a Resubmission Fee of £250 exc vat. Please ensure images and descriptions are correct to avoid this. Changes to branding and content on the app will not require a resubmission.

Example Information

App Name
Plantconf

Short Description
This year's Plantconf app contains all the information you need to enjoy a great weekend at Kew Gardens.

Long Description
This year's Plantconf app contains all the information you need to enjoy a great weekend at Kew Gardens. Some of the key features of this year's app are:

  • Full interactive agenda
  • Live Polling
  • App Game with a prize 
  • Activity Feed to post pictures

Keywords
Plants,botanicals,conference,game,app

Native Imagery Template

Click here to download a zip folder with a Splash Screen, App Icon and Google Play banner if you'd like to design your own native imagery.

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