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Multiple rounds of email comms
Two primary focuses:
- How users access the platform and login
- Highlight the benefits to the attendee.. what's in it for them!
Recommendation: Create exclusive app / platform content:
- By making your documents, videos and more only available on the platform, you create urgency for invitees to access and benefit from the wider content and features.
Example comms plan:
Three rounds of emails, using platform analytics to target logged in / not logged in with different comms.
- Invite users to the platform highlight key features and benefits.
- Follow up to remind people to update profile to prepare for networking and get some points as part of the wider event game - highlight any prizes.
- Reminder that the event is starting soon, download the app / platform as this will be crucial to maximise your event experience.
Example highlights:
- Pre event reading / videos to watch in advance
- Explore the agenda and plan your day
- Personalised agenda
- Only place to access the latest event info
- Networking
- Where you will participate in session feedback
- Event game and prizes
- Access FAQs and a live help desk
- Book meetings
- View the abstracts and make notes
- Provide feedback
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Onsite and digital signs showing how to download the platform and WHY
- Pop up banners and event branding around the venue, build in QR codes or details linked to downloading the app
- Display screens / TVs around the venue, promote the app
Concierge: Leverage your hosts / hostesses
- Train your team in advance so they are comfortable with downloading the app and showing people how to do so.
- When welcoming attendees remind them of how to download the app and why its important to do so. Help them if they need support.
House keeping: Your speakers hold the keys to great adoption!
- Make sure you have house keeping slides ready for the opening session so your key note speaker can introduce the app, how to access and key benefits.
- For sessions with live engagement, slides should be included at the beginning and before any engagement to encourage participation.
Alerts and notifications:
- This is to drive those logged in to specific areas of the app. Promote sponsors, upcoming sessions, live engagement and more.
- If you have a native app, leverage push notifications.
- Pre schedule as many of your alerts as possible in advance to reduce workload during your event.
Incentivise behaviour with games and prizes:
- Include a prize that will incentivise users to download and participate in your session engagement and wider event game.
CrowdComms Kiosks / & Badges
- Branded decals and kiosk display to promote key areas of your event
- Promote the app on the back of the badge
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Multiple rounds of email comms or email alerts & push notifications
Example areas to highlight:
- Access exclusive post event content only shown after i.e. highlights video, lessons learnt document etc.
- Survey, help us improve and win prize
- Documents and videos on demand
- Post event networking
- Book meeting with our sponsors that you missed
- Be the first to hear about our next event
Consider upgrading and converting your event to a 12 month community / event series platform
- Take advantage of your captive audience
- Regular content updates
- Ongoing community networking and sponsorship exposure
- Regular webinars, internal meetings, and events all housed in one platform
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